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Get to know us

At Noir Starr Models, we are redefining the future of fashion through digital innovation and AI-generated talent. Founded by Anthony Starr, a fashion industry veteran with decades of experience—from his early days at Nordstrom in the '80s and '90s to owning and operating the high-end boutique Grrly Grrls for the past six years—Noir Starr Models is a visionary leap into the next era of luxury branding.

We specialize in AI-powered digital models and virtual influencers, offering brands a cutting-edge approach to fashion marketing, editorial campaigns, and influencer collaborations. By blending high fashion aesthetics with advanced technology, we create hyper-realistic digital talent that seamlessly integrates into luxury brand campaigns, social media activations, and metaverse experiences.

Our mission

At Noir Starr Models, our mission is to redefine the future of fashion by representing the next generation of digital and diverse talent. We spotlight individuality, elevate underrepresented beauty, and empower brands to tell bold, boundary-breaking stories through AI-enhanced modeling.

We’re not just showcasing faces—we’re curating personalities, passions, and presence. From editorial campaigns to virtual runways, Noir Starr Models connects fashion’s visionaries with models who inspire, disrupt, and shine.

Our Vision

Our vision is to become the leading global platform for AI-driven and diverse modeling—where innovation meets inclusivity, and every campaign reflects the richness of modern identity. We aim to shape a fashion landscape where digital talent is not only accepted, but celebrated for its authenticity, artistry, and edge.

Noir Starr Models envisions a world where technology and representation work hand-in-hand to elevate fashion beyond aesthetics—toward meaningful, magnetic storytelling.